Who are we?

We're a young startup, with a bold AND ambitious AND realistic goal: revolutionize asynchronous telemedicine!

ORO Health is a well-funded company with the desire to completely revolutionize telemedicine.

This industry is relatively new but ORO Health is already well positioned as it markets a solution that truly stands out from its competitors.

If it is in your genes to constantly question the status quo, if you are not afraid of challenges but especially not afraid to evolve in an industry as growing as telemedicine, then it is time to apply with us!

Job Description:

ORO is seeking its first dedicated senior SEM specialist to join its growing marketing team. This is an exciting opportunity to oversee all strategy, planning, and execution for paid search initiatives. You will be responsible for influencing the search visitor traffic to our website and have a direct impact on bottom-line demand generation results.

You’ll be the expert on our team on paid search helping drive the strategy and growth of the channel. You will work closely with our demand generation and content/SEO development team to ensure our digital content improves our presence on search, elevates our brand identity, and delivers high volumes of leads to support our sales organization.

To ensure success as a specialist with ORO Health, you should possess a good understanding of digital marketing principles and a strong ability for interpreting analytics.

Responsibilities:

  • Responsible for creating, optimizing, and managing SEM campaigns across multiple countries and for multiple business models
  • Perform daily platform management of the paid search accounts on Google Ads, Youtube Ads, Bing etc.
  • Monitor paid search performance to identify key trends and recommend optimizations to drive account improvement
  • Develop the A/B testing strategy for paid search campaigns ensuring measurable outcomes that drive higher account performance
  • Collaborate with an external digital agency on strategies for channel growth and tactics to drive efficiency
  • Work closely with SEO specialist for all things keyword strategies across all ORO marketing digital properties
  • Research and report relevant search engine keywords and trends; partner with Demand Generation and Content Marketing to guide the development, execution, and measurement of content strategy
  • Help create weekly and monthly reports.
  • Recommend new strategies based on data and testing.
  • Work with other departments (e.g. Business development, creative, etc.) to ensure goal and strategy alignment, as well as to maintain brand identity.
  • Do weekly PPC tasks, such as negative keyword mining, bid adjustments, and writing ads.
  • Proactively monitor performance and budgets, making sure that we are in the right range.
  • Conduct Google Analytics analysis.
  • Conduct market research and analyze demographics, media usage, psychographic, and buying patterns to define the target audience and campaign requirements.
  • Develop advertising strategies and campaigns with Revenue Generation team to most effectively reach the desired audience

Requirements:

  • 3+ years in SEM, including campaign creation, optimization and analysis
  • Experience using search, display, and social advertising platforms including but not limited to Google Ads, Bing Ads, LinkedIn Ads, Facebook Ads and Twitter
  • Deep knowledge of SEM best practices, campaign management, and ROI measurement
  • Experience with the Google suite, including Google Ads, Google Analytics, Google Tag Manager, GA Editor
  • Strong organization and leadership skills
  • Analytical mindset with numerical aptitude
  • Experience managing complex cross-functional, technical projects
  • Ability to be flexible and shift priorities as required by changing project landscape

Why Join ORO Health?

A New Player in Healthcare:  ORO Health is transforming the healthcare experience and empowering people everywhere to live healthier lives.  

Our Work Matters: ORO Health uses proprietary technology to drive better health outcomes across the full continuum of care, at every stage in a person’s health journey.  

Focus on PEOPLE:   OROnians are talented, passionate individuals that make the difference, in this fast-moving, collaborative, and inspiring environment. 

Diversity and Inclusion: We hire based solely on your strengths and personality, and the way in which those strengths can directly contribute to your success in this new position.  

Growth and Innovation:   We’re already changing healthcare. Come grow with us and support our mission to make a tangible difference in telehealth